The marked for emeralds is global. China, Singapore, Russia, USA, Netherland, UK and Saudi Arabia are all well developed markets. Additionally, Asia is a growing marked with substantial potential going forward. The jewelry industry is described as the mining and production of colored gemstones.
This industry operates in a well-established and regulated market with a number of major and minor resellers and providers. A global trend is that clients seeks other luxury products than the traditional diamonds. Diamonds is the main product, but colored gemstones like emeralds, rubies and sapphire are having a boost in popularity and the pricing is on the rise. There is a number of distribution channels already established, but Norcol`s aim is to make a new exclusive distribution channel from production to client by providing world class emeralds with a unique presentation and unique brand.